Shell Launches Uconnect Market In-vehicle Fuel Payment

Shell, the largest fuel network in the U.S. has announced that Shell-branded stations across the U.S. will now accept payment through Uconnect Market, Fiat Chrysler Automobiles’ (FCA) new in-vehicle commerce platform. Shell now becomes the only vendor in Uconnect Market allowing consumers to find the nearest gas station, purchase fuel and services, and save money on Shell fuel purchases, all from the comfort of their vehicles. Customers who fuel their eligible Chrysler, Dodge, Jeep®, and Ram Brand vehicles at participating Shell stations will be able to use Shell Pay & Save within Uconnect Market to pay for their fuel directly from their in-vehicle touchscreens, earn and redeem valuable Fuel Rewards® savings, and get back on the road in no time.

The in-vehicle Shell Pay & Save functionality will provide customers with features that offer speed, convenience, and security, along with rewarding offers during their fuelling experience. The customer simply uses Uconnect Market in their vehicle to locate nearby Shell stations and navigates to the closest one, then securely authorizes a fuelling charge through the convenient in-vehicle payment system before fuelling their vehicle. And all of this is accomplished without consumers needing to swipe a credit card or use a mobile phone to pay.

The program makes it possible for Shell to offer savings through the Fuel Rewards® program and highlight station amenities. New Fuel Rewards accounts will receive Instant Gold Status for the first six months, and everyone gets an additional 5¢/gal in Fuel Rewards program savings on every fuel purchase made via Uconnect Market through February 29, 2020. This means Gold Status members can earn 10¢/gal compared to the usual 5¢/gal in Fuel Rewards program savings, and Silver Status members can earn 8¢/gal, rather than the usual 3¢/gal in Fuel Rewards program savings. Learn more at

“In an increasingly busy and mobile world, customers are looking at every moment of their day as an opportunity to make the most of their time,” said Sydney Kimball, Vice President, Fuel Sales and Marketing Americas for Shell Oil Products U.S. “Shell is constantly looking for ways to improve the retail experience and pursuing opportunities to expand on digital payment innovation for our customers.”

The Uconnect Market platform is available in model-year 2019 and 2020 Chrysler, Dodge, Jeep and Ram Brand vehicles equipped with eligible connected services.

Shell is a leader in fuels with the largest network of retail stations in the U.S. Through its partnership with FCA and a range of technology partners, Shell aims to be digitally open for business to enable customers to do more from their cars. The result is fewer queues, less congestion, and more convenience.

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