Toyota Unveils 20th Anniversary Prius, Will Unveil Two New Hybrids
Twenty years ago, with the Y2K computer glitch reduced to the punchline of the year, technology in another corner took a mammoth leap as a small, unassuming sedan very quietly…
Road Test: 2018 Toyota Prius Prime Premium
Toyota has been the leader of the hybrid powertrains world for nearly two decades now, offering the most efficient hybrid vehicles on the market. The first generation Prius Prime provided…
2019 Toyota Prius AWD Coming to LA Auto Show
Toyota just released a teaser of the 2019 Prius being unveiled at the LA Auto Show this month. The release says that winter is near and that the Prius will…
Road Test: 2017 Toyota Prius Prime
Toyota has been the leader of the hybrid powertrains world for nearly two decades now, offering the most efficient hybrid vehicles on the market. The first generation Prius Prime provided…
Toyota Wins Altair Enlighten Award for Weight Savings Engineering
Toyota was presented with an Altair Enlighten Award for its use of innovative weight reducing vehicle closure systems at the CAR Management Briefing Seminars (MBS). The award program honored Toyota’s…
2017 Toyota Prius Prime Debuts
Prime mover. Prime cut. Prime minister. Prime attraction. And for Trekkers, there’s the Prime Directive. “Prime” means best or top, and so it was a natural to use it for…
2017 Toyota Prius Prime Plug-In Hybrid Arrives Fall 2016
Toyota recently unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped…
2016 Toyota Prius earns 2016 TOP SAFETY PICK+ award
The 2016 Toyota Prius qualifies for the top award from the Insurance Institute for Highway Safety after acing the challenging small overlap front test. In addition, the optional front crash…
IIHS Rates Vehicle Headlights, Surprising Results
The Toyota Prius v is the only midsize car out of 31 evaluated to earn a good rating in the Insurance Institute for Highway Safety’s first-ever headlight ratings. The best…
