Volvo has announced that every Volvo it launches in 2019 will have an electric motor, marking the historic end of cars that only have an internal combustion engine (ICE) and placing electrification at the core of its future business.
The announcement represents one of the most significant moves by any car maker to embrace electrification and highlights how over a century after the invention of the internal combustion engine electrification is paving the way for a new chapter in automotive history.
“This is about the customer,” said Håkan Samuelsson, president and chief executive. “People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”
Volvo Cars will introduce a portfolio of electrified cars across its model range, embracing fully electric cars, plug in hybrid cars and mild hybrid cars.
It will launch five fully electric cars between 2019 and 2021, three of which will be Volvo models and two of which will be high performance electrified cars from Polestar, Volvo Cars’ performance car arm. Full details of these models will be announced at a later date.
These five cars will be supplemented by a range of gas and diesel plug-in hybrid and mild hybrid 48 volt options on all models, representing one of the broadest electrified car offerings of any car maker.
The decision also follows this month’s announcement that Volvo will turn Polestar into a new separately-branded electrified global high performance car company. Thomas Ingenlath, Senior Vice President Design at Volvo Cars, will lead Polestar as Chief Executive Officer.