Jaguar Land Rover Plans To Work With Intel On Next Gen In-Vehicle Technologies

Jaguar Land Rover will enhance its research and product development on future vehicle infotainment technologies through a new collaboration with Intel and the opening of a new Technology R&D center in Portland, Oregon. Jaguar Land Rover’s new research facility on the west coast will help lead the development of future vehicle infotainment systems and will be responsible for collaborative work with a number of technology partners. The location of the center has been chosen for its proximity to the technology industry hubs in Silicon Valley and Seattle, where Jaguar Land Rover has been developing collaborative partnerships with the world’s leading IT businesses, and creative and technical talent.

Jaguar Land Rover and Intel have already begun work on multiple levels across engineering, research and marketing, as Jaguar Land Rover progresses its ambitions to deliver the best in-car infotainment experience. The close proximity of Jaguar Land Rover’s new research facility to Intel Labs is enabling a collaborative relationship on research projects.  Multiple programs are underway to explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud.  The insights gained from the research programs, along with alignment on engineering efforts, will speed development on new innovative in-vehicle experiences.

Creating the new technology center in Portland and the collaborative partnerships it supports will accelerate the creation of the next generation of in-car technologies, features and software for future Jaguar and Land Rover models. The Portland facility will be Jaguar Land Rover’s first dedicated software R&D operation and will lead the optimization for automotive applications of a range of new advanced technologies that are currently being developed on the west coast.

The new ‘Open Software Technology Center’ in Portland, which will open in 2014, will complement the established Jaguar Land Rover infotainment team based at the company’s product creation facility in Gaydon, UK. It will employ a team of around 30 infotainment specialists, including 16 highly experienced software engineers. Facilities will include a multimedia creative suite, innovation spaces, development laboratory and a six-bay vehicle workshop.

In the future, the Portland technology center will also complement the long-term research projects that will be undertaken by the Jaguar Land Rover R&D team at the National Automotive Innovation Campus (NAIC) at the University of Warwick when it opens in 2016. These research projects include electrification, smart & connected cars and Human Machine Interface.